Loewe turns a runway into a room for watching

For Loewe’s Spring Summer 2027 show, Casper Mueller Kneer Architects has made the runway itself the story. Set inside a temporary white volume in the courtyard of Château de Vincennes in Paris, the scheme replaces the usual long catwalk with a circular, two-storey arena where everyone is looking across, down and through the space at once. It is architecture built around the act of watching, rather than simply framing clothes as they pass by.

The room draws on the form of older audience spaces, including the Anatomical Theatre in Padua and London’s Globe Theatre, then pares those references back to white scaffold and translucent fabric. There is also a nod to Detroit’s industrial gasometers in the exposed circular framework. On the ground floor, angular benches zigzag through the centre, leaving narrow routes for models to move between them; above, a balcony adds a second ring of spectators and another line of sight.

That means the show is seen at close range from below, but also as a larger pattern from above. Casper Mueller Kneer says proximity was central to the design, and the article makes clear how deliberately the room collapses the distance usually built into fashion shows. Other guests become part of the view, and the structure never hides how it stands up. A temporary piece, but an interesting one if you like stagecraft, scenography and the ways architecture can shape how a crowd behaves.

Our summary of a story from designboom, published 2 October 2026. Read the original